In extraordinarily general terms, there are 3 basic plans used. You need to be agile enough to hop between tactics instantly as the course of the match unfolds.
The Blockade
This comprises of building a 6-deep wall of checkers, or at a minimum as deep as you can achieve, to lock in your competitor’s checkers that are located on your 1-point. This is judged to be the most adequate strategy at the start of the match. You can assemble the wall anywhere between your 11-point and your two-point and then shift it into your home board as the game continues.
The Blitz
This is composed of locking your home board as fast as as you can while keeping your opponent on the bar. For example, if your challenger rolls an early 2 and moves one checker from your one-point to your three-point and you then toss a 5-5, you can play six/one 6/1 8/3 eight/three. Your competitor is now in big-time trouble taking into account that they have 2 checkers on the bar and you have locked half your inside board!
The Backgame
This plan is where you have two or more checkers in your opponent’s inner board. (An anchor is a point consisting of at least two of your checkers.) It would be played when you are decidedly behind as it much improves your chances. The strongest areas for anchors are near your opponent’s smaller points and either on abutting points or with a single point separating them. Timing is critical for an effective backgame: besides, there’s no point having two nice anchors and a solid wall in your own inner board if you are then forced to break up this right away, while your challenger is moving their pieces home, because you do not have any other spare pieces to shift! In this situation, it is better to have checkers on the bar so that you are able to maintain your position up until your competitor provides you an opportunity to hit, so it may be a great idea to attempt and get your opponent to hit them in this situation!